UO's new app is a revamped rewards program, giving perks when people upload photos and check in at various locations.

Teenagers are a tricky bunch for marketers. While many have the desirable disposable income that retailers target, they can be difficult to market to because they don’t like giving out their data. Urban Outfitters, teenage hipster retailer heaven, is integrating marketing and social media with a new rewards system to revamp their Urban On app, thereby killing two birds with one stone.

The social networking app allows users to upload photos of themselves in Urban merchandise and syncs with their social networks. Now, every time a user mentions the company on Twitter or Instagram, they are awarded points and these reward points provide exclusive perks such as advanced warning of sales, early access to merchandise as well as concert tickets.

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