Urban Outfitters’ New Social Network Offers Members Deals For Data
UO's new app is a revamped rewards program, giving perks when people upload photos and check in at various locations.
Teenagers are a tricky bunch for marketers. While many have the desirable disposable income that retailers target, they can be difficult to market to because they don’t like giving out their data. Urban Outfitters, teenage hipster retailer heaven, is integrating marketing and social media with a new rewards system to revamp their Urban On app, thereby killing two birds with one stone.
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