We talk to Adam Powers of BBH London about how UX is helping advertisers create deeper, longer-lasting connections with consumers.

We are looking forward to our return to London later this autumn. On 10th October, the team behind PSFK.com will host a morning of ideas and inter-mingling in the Purcell Room at the Southbank Centre. This informal and relaxed event connects readers and local creative professionals together over a series of short talks by inspirational speakers.

One of these speakers will be Adam Powers, currently of BBH. Adam has enjoyed a successful design career, now spanning 20 years, over a decade of which he spent designing and leading digital user experience & design (UX&D) across the BBC's desktop, mobile and IPTV digital services.

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