The brand's cross-country contest asks makers to pitch their products to be featured in the store.

Walmart is offering winners of their “Get on the Shelf” contest a chance to showcase their products on their website. Encouraging inventive American entrepreneurs to push past the limits, Walmart created the contest to provide a platform for people to share and promote their creations.

For the next five weeks, new episodes introducing products will be uploaded onto walmart.com and placed into one of five different categories: Live Better, Around the House, Kid Stuff, Great Gadgets, or Made in America.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in