Designer Daniel Will-Harris’ watch displays the time with words like "past" and "till".

Designer and computer graphics pioneer Daniel Will-Harris' ‘Till Watch tells the time using words, with a minute hand that features written-out times. Phrases like “5 till” and “10 past” replace traditional numbers.

Telling time is about more than numbers–it's about the relationship between now and then. Till explores this relationship–so it’s not just 10:50, it’s “Ten Till Ten.” It’s not merely 12:30, it’s “Half past Twelve.” Yet the words we use to tell time have never been reflected on a watch. In our digital age, this useful language is starting to disappear.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)