7-Eleven Rebrands To Appeal To Health-Conscious Millennials [Pics]

7-Eleven Rebrands To Appeal To Health-Conscious Millennials [Pics]
Design

Global convenience store chain strips down its logo and store design for a "cleaner" look.

Ross Brooks
  • 17 october 2013

Dublin, Ohio-based WD Partners were recently tasked with updating the logo and store design of the globally-recognized convenience store chain, 7-Eleven. The redesigns aim to capture the attention of female and millennial demographics, as well as simplify many aspects of the brand’s image.

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