E-Commerce Platform Empowers African Artisans [Video]
Soko is an online marketplace that lets artisans sell their hand-made wares directly to consumers, cutting out the middleman.
Soko (not to be confused with Soko Kenya) is an online marketplace that harnesses mobile technology to give otherwise unconnected African artisans, an opportunity to sell their wares online, cutting out the middleman and ensuring they receive more profits.
In Africa, many artisans are self-employed and the majority are women (producing 60-80% of the continent's goods), who face discrimination and a loss of profits because they need assistance reaching a wider audience. Soko create mobile technology that allows these artisans to take pictures of their handmade wares and directly upload them to the site, removing many of the technological and financial difficulties that come with selling abroad.