British artist creates GIFs for Wired Italia, and introduces a new way to liven up print publishing.

The transition from print editions to digital ones opens up a whole new realm of possibilities for magazines and other digital publications, which might be a solution to revitalize the static industry. Wired Italia recently incorporated animations into their monthly tablet edition.

The publication commissioned British artist Robin Davey to create a series of metronomic animated illustrations. Orbiting hamburgers, tacos, watermelons, and ice cream cones were nestled between articles. Not only are these funky images fun to watch, they are also a smart way to capture reader’s attentions. If semi-neoned colored objects, revolving on an invisible axis does not get your attention, nothing else will.

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