In Brief

A women's organization worked with a Swiss bank to create a machine that dispensed 20% less than the selected amount of male clients.

April 9 was Equal Pay Day in the US where women account for almost half of the workforce and yet are still earning less than men, according to a report by the National Women’s Law Center back in April. A typical woman working full time earns 77 cents for every dollar her male counterpart earns. In Switzerland, women earn around 20% less than men.

To promote “Equal Pay Day” in Switzerland, women’s organization Zürcher Frauenzentrale worked with a Swiss bank and ad agency Publicis Zurich to build an ATM that dispensed 20% less than the amount that the users had asked for — but only if they were men.

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