Artist and designer Marc Ecko teamed up with BitTorrent to promote his book Unlabel.

Artists, designers, and musicians have taken to BitTorrent to promote their projects. By creating downloadable BitTorrent Bundles, the artists can avoid limitations set by traditional publishing channels and have more artistic freedom to pack in more content for their fans and followers.

Just last September, Madonna released her project secretprojectrevolution as a BitTorrent Bundle. In similar fashion, designer and Complex mag founder Marc Eckō has teamed up with BitTorrent to promote his new book Unlabel.

PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in