Bottled Air Pop-Up Shop Questions The Commercialization Of Natural Resources [Video]

Bottled Air Pop-Up Shop Questions The Commercialization Of Natural Resources [Video]
Advertising

Australian water supply company creates a parallel to selling H2O that shoppers can't miss.

Sara Boboltz
  • 23 october 2013

DUPÉ offered visitors the chance to purchase fresh air and warm sunshine for a pretty penny in a publicity stunt by Australian utilities provider Yarra Valley Water.

The commodities sat on shelves in neatly designed packages to encourage shoppers to question the logic and sustainability in bottled natural resources. When asked why people would ever buy the store’s wares when they could simply go outside to find them for free, the lone salesman suggested that, well, it’s “kind of like buying bottled water.”

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.