Australian water supply company creates a parallel to selling H2O that shoppers can't miss.

DUPÉ offered visitors the chance to purchase fresh air and warm sunshine for a pretty penny in a publicity stunt by Australian utilities provider Yarra Valley Water.

The commodities sat on shelves in neatly designed packages to encourage shoppers to question the logic and sustainability in bottled natural resources. When asked why people would ever buy the store’s wares when they could simply go outside to find them for free, the lone salesman suggested that, well, it’s “kind of like buying bottled water.”

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