In Brief

To promote its new 2014 Stingray, Corvette recruited test drivers to take a spin in the car for the “World’s First Reverse Test Drive".

When you go to buy a new car, you normally take it for a test drive. Corvette, advertising agency Commonwealth and production agency, B-Reel offer up a new proposition in the ad campaign for the Corvette Stingray – instead of a person test driving the car, how about the car test drivers the person? In the ‘World’s First Reverse Test Drive’ video, five non-professional drivers were set up with biometric and EEG monitoring equipment, to read the mind – physiologically – and see how it reacts to driving.

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