How Brands Can Make Themselves Heard Through Sound Design

How Brands Can Make Themselves Heard Through Sound Design
technology

How using different stimuli can create an emotional connection between an individual and a company's identity.

PSFK Labs
  • 20 october 2013

PSFK recently discussed the opportunities of olfactory marketing with Dawn Goldworm, founder of 12.29, a scent branding agency. Scent is not the only sense that marketers are beginning to pay attention to. Sound is another stimulus often overlooked in the industry.

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