Why An Understanding Of Culture Is Inseparable From Good Branding
SVA Branding alum tells us why the ‘human’ factor is key to brand identity.
Branding has become an integral part of the business eco-system, but how can we become experts on the subject? As part of an ongoing series, PSFK will be chatting with alumni from the School of Visual Arts (SVA) Masters in Branding program. We spoke with recent grad Billy Burke about the value of storytelling, a top-secret thesis project, and discovering culture before the Internet.
What made you decide to enroll in the Master’s in Branding program? What is it about our current society that makes branding so important?