Local grocery store items injected with a dose of morally ambiguous copywriting.

Inspired by the overblown New York apartment listings that litter Craigslist, copywriter Dan Brill decided to create a Tumblr that demonstrated what it would be like to browse the aisles of your local grocery store if they used the same tactics. The Broker Bodega features everyday products such as toilet paper, chicken noodle soup and chocolate that suddenly seem a lot more enticing, all thanks to a bit of creative copywriting.

Alka-Seltzer sounds more like a miracle cure than an indigestion tablet:

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