Shawn Parr: How To Build A Brand That People Join Rather Than Buy

Shawn Parr: How To Build A Brand That People Join Rather Than Buy
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Being responsible, and therefore trusted, can lead to more long-term advocates and fans than just a good product.

Shawn Parr, Bulldog Drummond
  • 20 october 2013

I met two Southern California brothers, Shea and Raan Parton in 2004 when they had a simple, and perhaps naïve, idea: people can live better lives if they are given the opportunity, a chance to practice their trade, gain employment and determine their own future. Today, they are making an impact based on the principle that being responsible even having very little, leads to being trusted with more—and with that notion, they birthed their business.

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