The "existential calculator" relieves the pressure of having to make too many choices.

After being contacted by Adobe to “create something interesting” for the attendees of this year's annual AIGA event, Kelli Anderson turned to idea of human decision making. She discovered that while human beings are happiest when they have control and can make their own decisions, too many choices can actually reduce our levels of happiness significantly. She realized this is a first-world problem faced by designers on daily basis, and one that she was keen to solve.

Using a combination of lo-fi prognostication equipment and paper calculation wheels, Anderson created the “Existential Calculator,” part paper-wheel-calculator, part infographic, part mood ring, and part logic-exercise to help “see the future without all the waiting,” as the designer puts it. It can't help you figure out what to do throughout your day (make a zine? illustrate a book? design a typeface? create an object? change some code?), but it can help you figure out whether or job is worth taking or not.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in