Design student Celeste Watson redesigned Hewlett Packard's packaging to emphasize how pricey cartridges can be.

Printer cartridges can be quite expensive. To emphasize that fact, Melbourne-based design student Celeste Watson redesigned the packaging for Hewlett Packard's printer cartridges in the same style as the iconic luxury product, Chanel No. 5 perfume.

Watson's new design of the printer ink packaging features a white box with colored borders and clean and simple font types. The back of the box features details about the product. The packaging includes quotes from specialists and research experts talking about the technology and price of printer ink. It also includes descriptions like  “It's more than coloured water.”

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in