Coca-Cola Launches High-End Fashion Line
Flea markets provide inspiration for bomber jackets and other soft drink-inspired items.
Coca-Cola has partnered with designer Dr. Romanelli (DRx) to create a new fashion line inspired by pieces of clothing found in flea markets and vintage stores around the world. The 200-piece collection draws on the company’s image from the 60s through to the 90s, resulting in the vintage line called “Coca-Cola by DRx.”
Items in the collection have been stitched together from multiple Coca-Cola-branded garments to create items such as high-end bomber and biker jackets which cost between $450 and $1,650. There are also T-shirts in the range which are available at the more modest price of $35-50. The collaboration with DRx is a continuation of the trend for the company to partner with well-known brand names and designers such as D&G, Jack Spade, JCDC, Uniqlo and Marc Jacobs.