Taxi Rewards Passengers With Discounts For In-Car Exercising [Video]

Taxi Rewards Passengers With Discounts For In-Car Exercising [Video]

Coca-Cola Chile fitted a cab with bike pedals which passengers used to take money off their fare.

Leah Gonzalez
  • 28 october 2013

As part of their “Movement is Happiness” campaign and to help promote a healthier lifestyle, Coca-Cola Chile worked with agency McCann to install an interior bike pedaling system inside a cab and get passengers to pedal away to lower their fare.

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.