Taxi Rewards Passengers With Discounts For In-Car Exercising [Video]

Taxi Rewards Passengers With Discounts For In-Car Exercising [Video]
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Coca-Cola Chile fitted a cab with bike pedals which passengers used to take money off their fare.

Leah Gonzalez
  • 28 october 2013

As part of their “Movement is Happiness” campaign and to help promote a healthier lifestyle, Coca-Cola Chile worked with agency McCann to install an interior bike pedaling system inside a cab and get passengers to pedal away to lower their fare.

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