Drew Neisser: How To Do Content Marketing Right
The Viking River Cruise Line strives to be relevant to its consumers, if not always its own brand.
Despite the fact that everyone seems to be talking about content creation, very few brands can actually present a case that holds together under careful scrutiny. One brand that has its content act together is Viking River Cruises evidenced by an expansive library of gorgeous videos that have generated over 6 million minutes of viewing, an online international recipe collection that makes you hungry for its destinations and social media that is actually social.
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