Chloey Shriver and her father are revolutionizing the beauty business by giving the customer unprecedented control in the creation process.

MY Eco Lips is the first fully customizable lip balm, allowing customers to hand select the ingredients, design the container, and name their creation. An offshoot of the Iowa-based, family-run lip balm brand Eco Lips, the company boasts a remarkable array of certifications, including B Corporation, USDA organic and fair trade. The father-daughter duo heading up the company, Steve and Chloey Shriver, want to revolutionize the way business works by putting control of product creation directly in the customers' hands.

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