ELLE Hires Ad Agencies To Rebrand Feminism [Pics]
Three award-winning agencies team up with feminist organizations to drive the message of gender equality home.
Elle UK recently made the decision to fuse feminism and advertising in an attempt to “update” the image of women's rights, treating it as if it were an outdated product in need of a new look. Three feminist organizations were given the resources of three award-winning ad agencies to try and help them improve their image.
The three agencies rallying behind feminism were Brave, Mother, and Wieden+Kennedy. Their job was to try and steer public opinion away from the hairy, man-hating, bra-burning image that is conjured when uttering the word feminism. As Charlotte Raven, founding editor of the Feminist Times puts it: