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Encrypted Photos Can Only Be Unlocked Via Password [Pics]

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How Brands Can Make Education And Empathy Part Of Their Mission

Companies that foster empathy and education in local communities are finding unique ways to connect with consumers

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To pick the brains of future attendees, Google hid the event date in an interactive scavenger hunt

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A conference celebrating innovation in brand experience, retail experience and consumer culture.

May 18, 2018 | New York City
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Ivan Sanchez is the Chief Strategy Officer at Dentsu Aegis Network - Mexico. He is a psychologist with marketing and advertising studies, with experience designing marketing strategies for companies like Pepsico, General Motors, Verizon Wireless, Pernod Ricard among others. His advertising career started in Colombia, working for Grey Worldwide. In 2003 he moved to to New York City and worked for agencies The Vox Collective (now Vox Profero), Globalhue and MDC Partners' Adrenalina, leading their strategic planning departments. In 2009 he returned to Columbia and joined Sancho BBDO as Brand Planning Director for global clients. He handled strategy for Pepsi, Gatorade, and all regional Frito Lay brands. An entrepreneur by trade, Sanchez also founded the first Word Of Mouth Marketing agency in the Latin American Region tailoring WOM and social media strategies for brands like Staedtler, Danone, Jose Cuervo, Sony and Nike.
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Derek McCarty discusses how hmbldt is changing attitudes around marijuana

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