Century 21 advertised the house of the show's main character, right before the series finale.

Instead of paying $400,000 for a 30-second commercial during the final episode of AMC's Breaking Bad, real estate marketer Century 21 decided to take advantage of the show's popularity in a more creative way. Hours before the final show on Sunday, the company hatched their digital campaign by placing a fake ad on Craiglist for the New Mexico home of the main character, Walter White.

The three-bedroom ranch style house is listed as an “Albuquerque Palace Waiting for You” with a price tag of $150,000. Anyone who is a follower of the show will instantly recognize insider references such as “great local schools with dedicated teachers who take an interest in students,” and “secret crawl space great fun for kids.”

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in