Fiat Turns Car Seats Into A Theater For Live Plays [Video]

Fiat Turns Car Seats Into A Theater For Live Plays [Video]
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Viewers watch surreal performances unravel while they sit comfortably in the brand's 500 model.

Ross Brooks
  • 17 october 2013

Italian automobile manufacturer Fiat took some inspiration from American drive-in theaters to prove to its Spanish customers just how comfortable the seats in their Fiat 500 really are. Aiming to create a fun and “theatrical” experience, the company invited people to watch an original stage play unfold in and around various Fiat 500 models.

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