The worse your place, the better your reward with this latest promotion at Copenhagen airport.

Chocolatier Anthon Berg  wanted to do something special for airline passengers, which is why they created the “Generous Upgrader,” a program which rewards travelers depending on how bad their seat on the plane happens to be. With a little help from SeatGuru, the chocolatier can determine how bad your seat actually is, and reward you accordingly.

The premise is simple, the worse your seat, the greater the reward, which is determined using information on your boarding pass, and the SeatGuru database. Passengers just have to go up to a stand in a promotional area of the airport where an Anthon Berg stewardess will help scan your boarding pass, before handing out the sugary goodness.

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