Fruit Of The Loom And LinkedIn Team Up For Ad Campaign
Fruit Of The Loom is sending free pairs of undies to users who have changed jobs within the last month.
Global underwear and casualwear company Fruit Of The Loom will be sending free pairs of cotton underwear to LinkedIn users who have gotten jobs or changed jobs within the last 30 days.
This is for the company’s “Fresh Gigs” promotion, which is part of their “Start Happy” campaign. The campaign has a theme that is based on the idea that putting on well-fitting and comfortable undies can lift the spirits and, thus, help people start their day in a great mood.
For the Fresh Gigs promo, eligible LinkedIn users will receive a message that says the company is sending them a complimentary pair of underwear to help kickstart their workday at their “new gig.” The recipients will be able to select the style and size of their free men’s or women’s underwear. They will also be asked if they would like to share the promotion on LinkedIn, Facebook, and Twitter. The free pair of undies, which comes with a $5 coupon for a multipack, will then arrive in a gift box after a couple of weeks.