Gertrude Stein’s Salons Revamped For The 21st Century
A New York startup has built a platform that brings together curators, artists and art appreciators together for intimate discussions.
The famed Parisian Saturday salons of Gertrude Stein are experiencing a resurrection, with NYC-based tech startup Gertrude aiming to recreate the magical soirees in a modern format, almost a century after the likes of Pablo Picasso and Ernest Hemingway graced Stein’s Left Bank apartment. The exclusive gatherings served as forums for the top thinkers, writers and artists of the day to come together to discuss art and literature. Gertrude is founded on the same idea, that art is a social experience that merits discussion, rather than simply a product to be bought and sold or viewed solitarily in a museum setting. As such, it functions by bringing together curators, artists and art enthusiasts for intimate meet-ups, called salons, to discuss select contemporary art.