Sensors are able to read shoppers to figure out their snacking soft-spots.

Advertisements you encounter in the supermarket are about to get a lot more personal, as one snack food giant plans to install shelves that can scan your bone structure to determine which demographic you fit into. This personalization will make it a lot harder to resist impulse buys, especially as they have been carefully selected just for you.

Mondelez International, who has a stable full of popular household names including Chips Ahoy, Oreo, Trident and Toblerone, plans to debut the technology by 2015. The shelf uses Microsoft's Kinect controller to scan basic facial features, which will provide enough information to determine your age, sex, and ultimately, your snacking soft-spot. Pictures of your actual face won't be stored, but aggregate demographic data from thousands of transactions will be.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in