Grocery Shelf Scans Passing Customers To Deliver Customized Messages

Grocery Shelf Scans Passing Customers To Deliver Customized Messages
Advertising

Sensors are able to read shoppers to figure out their snacking soft-spots.

Ross Brooks
  • 17 october 2013

Advertisements you encounter in the supermarket are about to get a lot more personal, as one snack food giant plans to install shelves that can scan your bone structure to determine which demographic you fit into. This personalization will make it a lot harder to resist impulse buys, especially as they have been carefully selected just for you.

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