Highway Billboard Doubles As A Public Library [Pics]

Highway Billboard Doubles As A Public Library [Pics]
Advertising

Eco-friendly ad looks like a pile of books and acts as a unique form of marketing.

Ross Brooks
  • 23 october 2013

When ikon.5.architects designed the Kirkwood Public Library in New Castle, Delaware, they decided a much better option than erecting a billboard on the nearby highway would be to the make the building itself an advertisement. Not only has the ingenious design granted easy access to the public facility, it has also created a one-of-a-kind advertising campaign for the local library.

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