Entertainment retailer released a new tool that allows shoppers to buy or listen to previews of tracks.

This article titled “HMV relaunches online strategy with free mobile phone app” was written by Sarah Butler, for theguardian.com on Thursday 17th October 2013 14.41 UTC

HMV is relaunching its online strategy seven months after it was bought out of administration. The entertainment retailer, which is now owned by restructuring specialist Hilco, has kickstarted its new digital strategy with a free mobile phone app, which was launched on Thursday.

The app allows shoppers to buy or listen to tasters of tracks by scanning CD covers, posters or adverts in store or elsewhere or by playing songs from the radio into their phone. It will be the first non-iTunes based digital music download app available via Apple phones.

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