Holy Signs Shield Cathedral Lawn From Dog Droppings [Pics]
Pentagram's design suggest a new commandment for church visitors: clean up after your pet.
As the world's fourth-largest Christian church, the century-old Cathedral of Saint John the Divine is a New York City landmark also appreciated by neighborhood dogs.
On each St. Francis Day, the Church hosts a blessing ceremony for dogs, cats, and all Earth's creatures — but this year its leaders were frustrated by the amount of droppings they later found to have desecrated the lawn. So they turned to Pentagram‘s Michael Bierut to help solve the unsightly problem. A creative brief left much to the agency's discretion, simply requesting three signs that would urge visitors to keep their pets on a leash and clean up whatever they might leave behind.