Campaign Makes It Hard To Ignore The Homeless [Video]

Campaign Makes It Hard To Ignore The Homeless [Video]
Advertising

Salvation Army placed home address signs in public places used as “beds” by the homeless - like benches - to remind people of their plight.

Daniela Walker
  • 28 october 2013

The Salvation Army of Canada and Toronto advertising agency Cossette collaborated on an outdoor campaign to remind people that homelessness is still a pervasive issue. The campaign consisted of house number plaques placed in public places where people frequent, such as bus stops, phone booths and park benches, which are also places that the homeless use to sleep.

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