Salvation Army placed home address signs in public places used as “beds” by the homeless - like benches - to remind people of their plight.

The Salvation Army of Canada and Toronto advertising agency Cossette collaborated on an outdoor campaign to remind people that homelessness is still a pervasive issue. The campaign consisted of house number plaques placed in public places where people frequent, such as bus stops, phone booths and park benches, which are also places that the homeless use to sleep.

Each plaque reads “No one should have to call the streets home” and gives people the opportunity to text donations to the Salvation Army. The campaign reminds people that homelessness is all around, making an immediate emotional impact and allowing people to help alleviate the problem (and their conscience) by being given an option to contribute money instantly.

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