Hotel Employees Perform Random Acts Of Kindness Around The Globe [Video]
#InAHyattWorld reminds strangers the importance of real, not digital, human relationships.
Back on October 8, Hyatt kicked off a campaign for public good by sending 46 hotel employees out into ten global cities to open doors for people. Over the course of one hour, the team — decked out in clean-cut uniforms and name tags — opened hundreds of doors without much explanation beyond a sign displaying #InAHyattWorld.
The stunt made for a nice gesture of goodwill from a hospitality giant, but it wasn't just a one-time event. In collaboration with digital agency Rokkan, Hyatt has been quietly celebrating random acts of kindness over the entire month of October, handing out fresh-squeezed juice from a bicycle cart one day in Los Angeles and keeping cell phones charged at a lounge in New York City's Wine & Food Festival. People in Chicago, New Orleans, London, Beijing, New York, and other metropolises have responded by snapping photos and using the hashtag on social media. Hyatt's Director of Digital Strategy Dan Moriarty explains: