The furniture giant engages customers by offering professional advertising treatment for their secondhand items.

While it might not be clear if IKEA goods are tough enough to make it to the second-hand market, it hasn't stopped the retailer from setting up a platform through which its customers could find a new home for their outdated pieces. The company worked with SMFB Oslo, an agency which also came up with the idea to let customers relocate one of IKEA's stores last year, to create “The Second Hand Campaign,” an integrated effort that advertised customers' used IKEA products through outdoor, print and TV banners.

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