IKEA’s Living Billboards Feature Actors Raised Above Ground

IKEA’s Living Billboards Feature Actors Raised Above Ground

The furniture brand installed "3D billboards" with real people in functioning bathroom set-ups.

Leah Gonzalez
  • 31 october 2013

Swedish furniture brand IKEA installed “3D billboards” featuring real people at the Saint Lazare train station in Paris.

The installations consisted of two functioning bathrooms installed several feet above the ground and actors going about their bathroom routines, including brushing their teeth and styling their hair.

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