Art Critic Turns To Yelp To Provide Different Perspectives On NYC Museum
Artists illustrate Yelp reviews of the New Museum, creating a meta experience of the original art.
Yelp has long been the platform of choice when needing to find the best sushi or pizza in a one mile radius, but is rarely extended into areas beyond food and nightlife, and certainly has made a less than tepid foray into the art world. Perhaps this field has not yet been breached because the quotidian nature of Yelp reviews does not mesh with our perception of art critique as something of an academic, high-brow affair.
New York-based art critic Brian Droitcour is experimenting with that notion by publishing Yelp reviews of galleries and exhibits since January 2012. He is now taking that experiment one step further, in an online collaboration with New York’s New Museum titled Fifteen Stars.