KLM Crowdsources Social Suggestions To Create Personalized Travel Maps

KLM Crowdsources Social Suggestions To Create Personalized Travel Maps

Travel tool My Dream Catcher helps users map out a trip and book a flight.

Sara Boboltz
  • 9 october 2013

My Dream Catcher aims to take the logistical nightmare out of planning a trip to unknown lands, mapping out answers to questions such as where you should sleep, eat, drink, and visit.

Type in your chosen destination and the site populates a grid with top-ranked accommodations, restaurants, and entertainment options sourced from Yelp, Google, Frommers, Flickr, YouTube, and more. Just star a few places and select ‘View my favorites’ to see them all laid out on a map, which can be exported for future reference or shared with friends. This way, you can see how far away the hotel is from the outdoor market, so you can decide whether you’d like to go before or after lunch at the fish restaurant. The site also predicts temperature and weather conditions based on selected travel dates.



Conceived and designed by Swedish digital agency Britny for KLM, users have the option to proceed directly to the airline’s website to book a flight. As might be expected, the site works best with major travel destinations like Barcelona, New York City, or Copenhagen. A search for ‘New Delhi,’ for example, returned zero results.

However, by aggregating the best of crowd-sourced recommendations, My Dream Catcher is a unique alternative to other travel tools. Lionel Lassalle, Social Media & Co-Branding Director of AIR FRANCE KLM, explains:

By offering [consumers], in real time and in an organized fashion, information that only locals would know, and places that are the most popular at this destination and moment in time, we are taking the integration of social media into our core business a step further.


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