Leica Launches Four City Photo Challenge
120 photographers will have 1 day to capture the spirit of their city.
Leica has just announced a nation-wide creative photography competition open to pros and amateurs alike. The brand will outfit 30 fans per city – in New York, DC, Los Angeles, and Miami – with the new Leica X Vario for a day-long photo excursion. Each photographer will be tasked with capturing an image that communicates their city’s unique story, with the winner taking home their own brand new Leica X Vario.