In Brief

120 photographers will have 1 day to capture the spirit of their city.

Leica has just announced a nation-wide creative photography competition open to pros and amateurs alike. The brand will outfit 30 fans per city – in New York, DC, Los Angeles, and Miami – with the new Leica X Vario for a day-long photo excursion. Each photographer will be tasked with capturing an image that communicates their city’s unique story, with the winner taking home their own brand new Leica X Vario.

The competition – which kicks off in NYC at PhotoPlus on October 24th – is the first time the iconic German camera maker has collaborated with fans to create a curated photo experience.

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