The car brand's ART IS MOTION project features a system that uses different brushstrokes depending on how quickly or slowly a person drives.

Lexus Belgium launched its latest project ART IS MOTION, which features a unique system that “paints” a digital picture of the car driver in real-time based on his driving style.

For ART IS MOTION, a “Generative Artwork” system is fitted on the new IS 300 hybrid car. The system creates a portrait of the driver by converting his driving style into digital brush strokes via a specially-developed artistic software. The system takes inputs like speed, acceleration, and the use of energy, and converts them into various colors, strokes, and digital art imagery based on the works of Spanish multi-media artist Sergio Albiac.

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