Seoul’s 24 hour city offers the latest in fashion, art and culinary delights.

PSFK has partnered with the Lincoln Motor Company on Hello Again, a series that rediscovers global urban centers to showcase the innovative cultural, artistic and culinary happenings that are putting these destinations on the map. 

When thinking of exciting destinations in Asia to explore, Korea is not always first on the list with Beijing and Tokyo dominating vacation lists. However, recent regeneration has seen the South Korean capital transform from a gritty concrete city into a prosperous, high-tech hub of inspiration. With 10 million inhabitants, the city buzzes with 24-hour activity and access to contemporary art, fashion, and food.

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