L’Oréal Vending Machine Doles Out Beauty Products To Subway Riders
The beauty company's subway installation recommends cosmetics that people can buy on the spot.
Beauty company L’Oréal launched a vending machine installation at the 42nd Street-Bryant Park subway station in New York City.
The Intelligent Color Experience vending machine has screens and a full-length mirror that uses cameras and sensors to suggest L’Oreal products to passersby. The machine presents customers with a digital animation of their silhouette and the colors they’re wearing, and asks if they want cosmetics that “match” or “clash.”
The machine also tells customers that if they “Love the look? Make it yours” and gives suggestions on cosmetics which the customers can buy via the machine. If they decide not to get any of the product, they can opt to email the look to themselves. The other side of the vending machine features a screen with posts and photos from beauty bloggers.