L’Oréal Vending Machine Doles Out Beauty Products To Subway Riders

L’Oréal Vending Machine Doles Out Beauty Products To Subway Riders
Advertising

The beauty company's subway installation recommends cosmetics that people can buy on the spot.

Leah Gonzalez
  • 31 october 2013

Beauty company L’Oréal launched a vending machine installation at the 42nd Street-Bryant Park subway station in New York City.

The Intelligent Color Experience vending machine has screens and a full-length mirror that uses cameras and sensors to suggest L’Oreal products to passersby. The machine presents customers with a digital animation of their silhouette and the colors they’re wearing, and asks if they want cosmetics that “match” or “clash.”

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