Tess Wicksteed: To Succeed, Retailers Must Learn From Luxe

Tess Wicksteed: To Succeed, Retailers Must Learn From Luxe
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Smaller stores may need to borrow from the minds of Prada and Whole Foods in order to succeed.

Tess Wicksteed, Pearlfisher
  • 23 october 2013

Technology has accelerated the scope and reach of retail innovation, making it an increasingly bespoke, tailored, and customer-centric experience. But why is this approach not better reflected — or integrated into — the real retail environment? It’s possible to design a new space, or a new experience — not just signpost another room. Luxury and high-end have already embraced this mindset, so it’s time for our supermarkets and retailers to realize the opportunity for themselves.

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