Tess Wicksteed: To Succeed, Retailers Must Learn From Luxe
Smaller stores may need to borrow from the minds of Prada and Whole Foods in order to succeed.
Technology has accelerated the scope and reach of retail innovation, making it an increasingly bespoke, tailored, and customer-centric experience. But why is this approach not better reflected — or integrated into — the real retail environment? It’s possible to design a new space, or a new experience — not just signpost another room. Luxury and high-end have already embraced this mindset, so it’s time for our supermarkets and retailers to realize the opportunity for themselves.