Spoof Ad Pays Tribute To An Unbreakable, Unhackable Navigation Device

Spoof Ad Pays Tribute To An Unbreakable, Unhackable Navigation Device
Innovation

A tongue-in-cheek promotional video for MAP sings the praises of the analog item.

Kristen Nozell
  • 17 october 2013

A French parody touts the benefits of  ‘a new bio-optical knowledge recording and dissemination system, responding to the trade name MAP.’ The snarky video, created in collaboration with geography institute CRIGE PACA drew inspiration from a similarly sarcastic clip about ‘BOOK‘ by Leerestademoda, a Spanish social project that aims to promote reading.

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