A tongue-in-cheek promotional video for MAP sings the praises of the analog item.

A French parody touts the benefits of  ‘a new bio-optical knowledge recording and dissemination system, responding to the trade name MAP.’ The snarky video, created in collaboration with geography institute CRIGE PACA drew inspiration from a similarly sarcastic clip about ‘BOOK‘ by Leerestademoda, a Spanish social project that aims to promote reading.

According to the clip, MAP is compact, convertible and portable, never crashes and never needs to be restarted or updated. ‘FUF’ (Folding/UnFolding) technology allows for easy opening and closing, and the use of an additional tool — the pencil — facilitates the annotating process.

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