Health Food With Manly Packaging Attempts To Lure New Demographic

Health Food With Manly Packaging Attempts To Lure New Demographic
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High-protein frozen yoghurt gets a boost of testosterone to attract more male buyers.

Ross Brooks
  • 18 october 2013

As men take greater responsibility for grocery shopping and meal preparation in their households, food makers are trying to get them to buy products that they would have previously avoided like the plague. Greek and frozen yoghurt are two specific products that have been given a makeover aimed specifically at men – the hope being that these two “female-friendly” items will make it home with the weekly shop.

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