Creative agency Doberman designed the New First Aid Kit in collaboration with Campaign Hjarnkoll.

Mental health awareness campaign Campaign Hjärnkoll collaborated with Stockholm-based agency Doberman to create a first aid kit designed to raise awareness about mental health in Sweden.

The New First Aid Kit includes a traditional first aid pack and a mental health self-evaluation test designed to detect early symptoms of mental health issues like stress and anxiety. The kit has a QR code that links to an informational website. The kit also has a hotline number to a certified mental health care provider, as well as guidelines on how to help someone.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)