This First Aid Kit Helps Treat Mental Illness
Creative agency Doberman designed the New First Aid Kit in collaboration with Campaign Hjarnkoll.
Mental health awareness campaign Campaign Hjärnkoll collaborated with Stockholm-based agency Doberman to create a first aid kit designed to raise awareness about mental health in Sweden.
The New First Aid Kit includes a traditional first aid pack and a mental health self-evaluation test designed to detect early symptoms of mental health issues like stress and anxiety. The kit has a QR code that links to an informational website. The kit also has a hotline number to a certified mental health care provider, as well as guidelines on how to help someone.