Mercedes-Benz Lets Passengers Enjoy A Spa Day Without Leaving The Car
Massage chairs and custom aromatherapy are built-in to the automaker's latest model.
The high-end automobile manufacture tricked out their 2014 Mercedes-Benz S550 with features that upped the playing field for other luxury cars.
The S550 is equipped with a scent-control system that clouds the car’s interior in sweet aromas specially-created by Mercedes-Benz. There are four scents to choose from: Sports Mood, Nightlife Mood, Downtown Mood, and Freeside Mode. If that is not enough, an empty vial is also provided for you to fill with your own fragrance.
Signature car scents are not the only new feature included in the package. Massage chairs are brought into new car design to offer a remedy for achy backs due to prolonged periods of driving. The chairs simulate six different rub techniques – including a hot-stone massage.
New safety additions, such as the Steering Assist that automatically keeps the car centered in your lane and automatic brakes to prevent side collisions, make the S550 a modern addition to Mercedes-Benz’s impressive fleet of beautiful vehicles.
To move beyond novelty activations and one-time gimmicks, PSFK equips marketers with the insights, templates and analytics to develop high-reach campaigns that meet consumers in the moment, collect and build upon experiential data, and build scale through content creation.