The interactive gaming tool engages potential customers to try out new products virtually.

No longer just an imaginative element of sci-fi movies, virtually reality and motion sensors have come to play a purposeful role in everyday life. The latest example of this pervasiveness comes from Microsoft’s repurposing of their gaming and sensory device, Kinect, for business.

This past week, Microsoft released a series of videos showing retailers how they can use the functions of a Kinect to attract and engage customers. In the videos, Microsoft uses Kinect to show retailers new capabilities that focus on providing customers with personal demonstrations such as virtually trying on clothes or testing out products in-store.

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