Musicians are now releasing their work in new and innovative ways.

These days, musicians aren’t relying on an ordinary album release or reviews to get traction for their songs. They’re proactively taking the album back from traditional record labels and using new technologies to release their work in innovative and previously unseen ways. Ranging from an accompanying 8-bit video game to an album created exclusively on Vine clips, musicians are making a name for themselves not just through their tracks but by the way they announce them to the public.

Here are some the music promotions that were featured on PSFK.

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