Nike Incubator Companies To Leverage FuelBand Data

Nike Incubator Companies To Leverage FuelBand Data

The launch of the Nike+ Fuel Lab will challenge tech companies to use the FuelBand API in new ways.

Ryan Gerhardt
  • 21 october 2013

Earlier this week, Nike upped the stakes on their activity monitoring initiatives by unveiling its new Nike+ FuelBand SE, Nike+ FuelBand App, and Nike+ Fuel Lab.


The new Nike+ FuelBand SE is an updated version of its wearable device that tracks movement all day using increments called NikeFuel. The new FuelBand now has more accurate measurements, seamless connection to the FuelBand App via Bluetooth 4.0, improved water resistance, and other new features such as “Win the Hour” to get people moving.


More intriguing is the announcement that Nike will be launching Nike+ Fuel Lab. The new initiative, building off the Nike+ Accelerator program, is a small-scale incubator based in San Francisco that will mentor and fund ($50,000 each) ten technology companies to innovate an expansion of Nike+ using NikeFuel. The program is designed for companies with an existing product, and will provide the resources and support to create a product that integrates the FuelBand API in new and interesting ways by the end of the 12-week program.


Nike is accepting applications for the program until January 20, 2014, with the program beginning in March. The Nike+ FuelBand SE will be available November 6, 2013 in the U.S., Canada, U.K., France, Germany, and Japan. The new FuelBand will retail at $149 and will be launched in black and Sport Pack colors.

Below is a video covering some of the insight used to create the new FuelBand SE:

Nike+ Fuel Lab

Images via Nike

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