The launch of the Nike+ Fuel Lab will challenge tech companies to use the FuelBand API in new ways.

Earlier this week, Nike upped the stakes on their activity monitoring initiatives by unveiling its new Nike+ FuelBand SE, Nike+ FuelBand App, and Nike+ Fuel Lab.

The new Nike+ FuelBand SE is an updated version of its wearable device that tracks movement all day using increments called NikeFuel. The new FuelBand now has more accurate measurements, seamless connection to the FuelBand App via Bluetooth 4.0, improved water resistance, and other new features such as “Win the Hour” to get people moving.

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